It’s a question that’s been asked before: we have a great product, we have limited $$$—so where do we start?
Sometimes the answer is: with the fundamentals. Clarify your value proposition. Write a solid page that breaks it down. Throw some money behind some ads to learn about your audience. Evaluate. Use what you’ve learned to develop your content. Optimize. Move forward.
Here’s what that looked like for Surgical N: