About This Project
The ace designers and strategists over at Hanno were building out a crazy, user-forward, microsite for the healthcare giants, Omron. The brand was launching a new, unprecedentedly easy-to-use, at-home heart monitor—which could revolutionize the way people track their cardiovascular health.
Hanno came to me with an exciting mountain of audience research. I distilled it into their prospects core concerns, fears, worries, and hopes; outlined a messaging strategy that would harness those emotions; and churned out landing page copy that would convert.
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