Convert.com - Content Strategy - Mac Hasley
744
portfolio_page-template-default,single,single-portfolio_page,postid-744,ajax_fade,page_not_loaded,,qode-title-hidden,paspartu_enabled,paspartu_on_bottom_fixed,qode_grid_1300,qode-content-sidebar-responsive,qode-theme-ver-16.7,qode-theme-bridge,disabled_footer_bottom,wpb-js-composer js-comp-ver-5.5.2,vc_responsive

About This Project

GDPR hit the European marketing world like a very fast moving train that, for some reason, no one noticed was scheduled. As the new legislation swept the continent, it jump started conversation amongst marketers, data scientists, and automaters about privacy.

 

Convert was ready for a brand pivot—and to dominate this conversation.

 

The ambitious plan: 90 content pieces in 90 days. Spanning different topics—but centralizing around the new digital privacy landscape.

 

After exhaustive brand and keyword research—I mapped out a content plan that would boost traffic, and help position Convert as an authority in this space. Then I dove headfirst into a mountain of legal-ese, and distilled it into clear, conversational, and (dare I say even) interesting content—critical for marketers and CRO experts amidst the new changes.

 

Read some:

Know How to Process Data Under GDPR? Then Pass This Quick Test.

How to Make Your Forms GDPR Compliant (Without Tanking Your Conversion Rates)

How to Run a Successful GDPR Re-permissioning Campaign: A Step-by-Step Guide

GDPR + Cold Emails: What it Means for Your Outbound Strategy

We evaluated 71 Marketing Tools for GDPR Compliance so you don’t have to.

GDPR Glossary: A Breakdown for Busy People

Google Analytics and GDPR: Is it Compliant?

How to Convert in Ecommerce in the GDPR Era

 

See more work with Convert: 

Web Copy Rewrites

Case Study

Audience Persona Development

Category
Brand Development, Content, Website Copy