GDPR hit the European marketing world like a very fast moving train that, for some reason, no one noticed was scheduled. As the new legislation swept the continent, it jump started conversation amongst marketers, data scientists, and automaters about privacy.
Convert was ready for a brand pivot—and to dominate this conversation.
The ambitious plan: 90 content pieces in 90 days. Spanning different topics—but centralizing around the new digital privacy landscape.
After exhaustive brand and keyword research—I mapped out a content plan that would boost traffic, and help position Convert as an authority in this space. Then I dove headfirst into a mountain of legal-ese, and distilled it into clear, conversational, and (dare I say even) interesting content—critical for marketers and CRO experts amidst the new changes.
See more work with Convert: