What do you get the brand that has everything?
Animus makes great video. Like, really great video. The local area loves them. Their clients love them.
But they knew that they can be doing more.
It was time for a branding pivot. New website, new content—but first, a new brand voice, which would position them as not just the makers, but the marketers, they were hoping to be.
After a team survey, interview with leadership, an inventory of their existing collateral, and competitor analysis—I worked with Animus to build out a brand voice guide that would align their future messaging with their current values, and ultimately, position them for growth.