h4 - Mac Hasley
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Honestly, fair. The “millennial hybrid job title” is a silly—but it does represent what I do.

 

Really, “growth copywriting” is just my way of saying: good copywriting was never really about writing.


It wasn’t even just about making a sale.


Good copywriting is about asking: “how can we use words to grow a business?”


And then crafting messaging alongside strategy—before delivering it to your audience.